A question that I have been asked over the years is “how much should I charge for my tub refinishing services?” The short answer is, your bathtub refinishing prices should be enough to cover your tub refinishing costs and still allow you to make a profit.
Unfortunately, that answer just isn’t going to work. Below are a few guidelines to help you establish a price for your bathtub refinishing service...
Pricing Your Bathtub Refinishing Service
Pricing your bathtub refinishing service is a gray area; it won’t be the same for everyone because it is dependent on both competition and region. Here are a few things to consider when reviewing tub refinishing costs and pricing:
Review Competitor Bathtub Refinishing Prices
You need to know what your competitors are charging.
Sometimes, you can get this information from their website, but most of the time, you can get it simply by calling and asking how much they charge. Nothing, however, beats the old fashioned “on-site” estimate!
Unfortunately, if you call just to get a quote for a bathtub refinishing job, you are likely to get a quote over the phone as most refinishing companies will not do an “on-site” estimate for just a bathtub. If you want to get them out for an “on-site” estimate, tell them tile is involved.
A few things an “on-site” estimate will accomplish:
- Establish a competitor price for tub refinishing services.
- You get to meet your competitor - This is an opportunity to pick them apart. This information could be useful when building your pitch. Exploit their weakness.
Regional Pricing for Bathtub Refinishing Services
There is no “standard” bathtub refinishing prices; it varies from state to state. The bathtub refinishing price in California is going to be different than the price to refinish a bathtub in Maine. Below is a great tool for establishing the average tub refinishing costs by region.
Final Thoughts on Tub Refinishing Costs and Pricing
With all this being said, the bathtub refinishing business can be brutally competitive. I will tell you this, when establishing your bathtub refinishing prices, keep this in mind:
Be in the top to middle of the road with your competitors and compete on value.
The best way to overcome a price objection is to convince your customer you are giving them a tremendous value. You can do this by knowing who your competition is, knowing what their weakness is and exploiting that weakness, knowing what they charge and giving a better bathtub refinishing product and bathtub refinishing value.