Market your Bathtub Refinishing Business in 7 Steps
Now that you have set up your bathtub refinishing business as outlined in the article Roadmap to Starting a Bathtub Refinishing Service Business you are ready to go out and market and get some work! Below are some beginning steps to get the ball rolling.
Step 1: Build a website. In this day & age a website is important. Hardly anybody nowadays looks to the phonebooks to find a service. Even the baby boomers that weren’t as technically savy as generation x and millenials are using the web to find something they need. Everyone is turning to the web for information and this includes your bathtub refinishing service. So, the first thing you need to do is have a website built.
This is an area that you really want to take some time and do right because image is everything nowadays. Unless you are really good at web design, leave this task to a professional. However, I do want to point out one particular bit of info that is important and that is put your local physical address on every page! If you don’t want your personal address publicized, get a local address from a UPS store.
Some may argue that it makes no difference but putting a real world verifiable address on your website increases its chances of looking more algorithmically trustworthy to Google. The effects may not be immediate, but in my opinion, are forward-looking steps to give your website a bonus your competition may not be getting.
Step 2: Start building local citations. What are citations? Citations are mentions of your business name and address on other web pages and are are a key component of the ranking algorithms in Google and Bing. The greater number of citations means you will probably rank higher than a business with few or no citations. Refer to the following page for a definitive list of places to add your business: http://www.localvisibilitysystem.com/definitive-local-search-citations/. Make sure when adding your business to use the same address that is on your website.
When you are done adding your business to as many sites as possible, add your business to Google My Business https://www.google.com/business/ & Bing https://www.bingplaces.com/. It will take a minute but when you have done all this, your business should sit nice and pretty on the first page & top of the search results in one way or another.
Step 3: Dress professional. Look professional and wear logoed apparel.
Step 4: Wrap your vehicle. This is a great form of advertisement! Works better than lawn signs.
Step 5: Start advertising on Craigslist & Backpage. Craigslist.org and Backpage.com are great for getting work right away however, they can be competetive. In other words, if you are in a competetive area, your competetion can bury your ads because very time someone posts an ad, yours get bumped down. The key to surviving on these sites is to have multiple Craigslist & Backpage accounts. The way this works is this… for each Craigslist account, you can post 3 ads. Your ads can run three days then you can renew them with the click of a button. You will want to post ads twice a day, three in the morning and three in the afternoon which means you will need at a minimum two Craigslist accounts. You will want to do this Monday, Tuesday and Wednesday so you should have 6 Craigslist accounts. If you do this, you will likely be at the forefront of every Craigslist search and you should begin to get some calls. Another thing you will want to do in your ads is to include lots of keywords at the very bottom of your ads so people can find you. Example: “bathtub refinishing, bathtub reglazing, bathtub resurfacing, tile refinishing & so on”. Be sure to include any word you think someone might use to find your service or any keyword related to bath & kitchen remodeling.
Step 6: Advertise in the local newspaper. This form of advertisement is very low cost and effective. Place an ad for your services in the classified section of your local newspaper. Also, if available, place ads in local magazines like Pennysaver or Hotsheet. These work great too.
Step 7: Hit the road. Now it’s time to go after property managers & realtors. Pick at least three locations and be sure to do a little recon before you go so you know who to the decision maker is and whether they are there or not (you don’t want to do dry runs). Here is a great tactic that is sure to make an impression: First, make yourself some folders that you can hand out. Be sure to include in these folders a business card, flier, price list, reference letter (if possible), a personal letter telling them who you are and what you can offer them and a before & after photo of a bathtub, tile & countertop. Next, go to Starbucks and buy three $10 giftcards. Now hit the road! When you are done meeting your target and you have had a good conversation, give them a giftcard for their time. The psychology behind this is this: How many Venti Latte’s can one buy with $10? Two! How many sips can one get from a Venti Latte? I don’t know but quite a few! Who are they going to think of every time they take a sip? Well, you! Now you are embedded into their mind and when the time comes where they need a service you offer, hopefully they think of you.
These seven steps will help you engage and build relationships for your bathtub refinishing business, and hopefully keep you top-of-mind. Just remember, it’s about the time and effort you put into it and if you keep this in mind, you will be well on your way to success.
For more information on ways to improve your bathtub refinishing marketing strategies, contact us here at Topkote by calling 1-888-867-5683.